As you move from page to page – some more developed than others, as we are a work in progress — you’ll learn about what we do and how we do it:
– The history of the Serra Club of Philadelphia
– Our leadership
– Activities as a club and in partnering with others
– Various communications media that educate, enlighten, and inspire a call to action
– An events calendar
– An events photo gallery
– Membership and other forms
We welcome your interest in our Serra Club of Philadelphia and hope you enjoy your visit to our website. Come back often!
Our Logo and Domain Name
This website turned around — from overall concept, architecture, design, and content creation to launch – in a little over five days. We were bound and determined to go live by mid-July in recognition of this very special month in the life of Saint Junipero Serra.
In addition to content and design, we needed a logo and a domain name. The obvious SerraClubofPhiladelphia construction was considered, but that string of words would be too long and not really consistent with current approaches to creating domain names. Besides, it spoke as too expected.
What about SerraClubofPhila, which floated for a few hours? Possibly, but not sounding and looking right, not catchy enough for a club moving forward with fresh ideas, new programs, and expanded membership . . . a name with maybe a slice of our characteristic Philadelphia atty-tude.